Coaching centers, edtech platforms, online tutors, test-prep institutes — your students and their parents live on WhatsApp. We build the WhatsApp product that runs your operations on the channel they actually open. No app. No CRM. No new dashboard for your office staff.
Built on Meta's Cloud API · Designed for coaching workflows · No platform markup
Most WhatsApp platforms are built for D2C brands sending promotional broadcasts. Coaching is a different business — operationally dense, parent-facing, batch-structured, fee-driven, and judged on response time more than open rate. The standard tools don't fit.
Click-to-WhatsApp ads bring 100 enquiries. Your front desk loses half of them by Day 2 because the follow-up is manual. Generic broadcast tools don't structure the demo-class funnel; they just send messages.
The fee due date passes. Your accounts team starts calling. Half the parents say "I didn't get the reminder." Generic platforms don't connect fee reminders to attendance to dues to receipts.
Your best teachers spend hours answering the same five doubts on WhatsApp. There's no system, just chaos. Generic chatbot builders give you a flowchart UI; what you needed was a working doubt-resolution flow trained on your syllabus.
Each flow below is a working, automated, designed WhatsApp experience. We deploy them on your verified WhatsApp Business number. Your students and parents see them. Your front desk doesn't operate them.
Lead enters from a Click-to-WhatsApp ad or website button. Receives a structured welcome. Picks a batch. Books a demo class slot. Gets reminders before the demo. Drops into your CRM. Front desk only sees the warmest leads.
Student picks a slot from an in-chat calendar. Gets a confirmation with date, time, and instructor. Reminders at T-24h, T-3h, and T-30min. After the demo, follow-up with enrollment options.
Three-message sequence: gentle reminder one week before, firm reminder on due date, payment link with options. Connected to your accounting system. Auto-stops when paid. Re-routes to your accounts team only when escalation is needed.
Daily class start notification with the day's topic. Absence alert to parents within minutes. Test schedules, syllabus changes, holiday announcements — segmented by batch so Class 9 Math doesn't see Class 12 Physics communications.
Student asks a doubt. AI checks your syllabus and prior Q&A library. Returns an answer with a link to the relevant chapter. Escalates to a teacher when stuck. Every doubt gets logged, building your institution's knowledge base.
Test scores delivered in chat with personalized feedback. Certificates of completion auto-generated. Milestone messages that parents share on family WhatsApp groups — your strongest growth channel, unlocked.
Every coaching center sends fee reminders. Most of them sound like a debt collector. This is how we design ours.
Conversational tone. Names personalized. Two clear options. The "remind me in 3 days" button is the difference between feeling pushed and feeling respected.
Direct, not aggressive. The "Talk to accounts" button routes to your team — only the parents who need a human reach one.
Closes the loop in under five seconds. The PDF is auto-generated, branded, saved to your records. Parents archive the WhatsApp chat as their fee history.
This is one flow. We build six. Each one designed to this level.
The Build tier covers WhatsApp Business Account verification, the three highest-impact flows for your institute (typically enrollment, fee reminders, and class broadcasts), designed templates, and a 30-day support window. Most coaching centers add the Studio retainer (₹1,200/mo) after launch.
We pass Meta's per-message pricing through at cost — no markup. For a typical coaching institute sending ~10,000 messages a month, Meta's bill is approximately ₹2,000–4,000.
Yes — we integrate with most coaching ERPs and CRMs (TeachMore, Classplus, custom Google Sheets setups, MyClassboard, Vedantu's stack, and others). Where integration isn't possible, we deploy a lightweight student database as part of the build. Either way, your front desk doesn't manage two systems.
The WhatsApp number a parent or student messages from is the identity. We map each contact to a batch, center, and student record at onboarding. Broadcasts, reminders, and bot responses are segmented automatically — Class 9 parents don't get Class 12 messages, and the Lajpat Nagar branch doesn't broadcast to Gurgaon.
Yes, when trained on your material. We feed your syllabus, past Q&A logs, and any teacher-written explanations into a retrieval-augmented language model. The bot answers from your content, not generic web sources. Misses route to a teacher. Over 3–6 months, the bot covers 60–80% of repeat doubts without human intervention.
This is the most common pain point in coaching CTWA. The issue is rarely the ad — it's the flow that receives the lead. Most institutes route CTWA leads to a human front desk that can't keep up, or to a generic auto-reply that loses interest within an hour. We rebuild the receiving flow: structured greeting, qualifying questions, demo class booking inline, T-24h and T-3h reminders, and auto-tagging in your CRM. Conversion typically moves from 8–12% to 25–35% on the same ad spend.
Mostly yes. The flows shift: less attendance/batch infrastructure, more enrollment automation, more onboarding sequences, more course progression triggers, more retention nudges. The pricing model is the same. The build typically takes 3 weeks instead of 2.
Yes. We handle consent (opt-in), opt-out, and data minimization as standard. Parent and student contact data lives in your systems, not ours. WhatsApp messages are end-to-end encrypted. For institutes that need formal compliance documentation, we provide a handover doc covering the build's data flows.
30-minute call. We map your coaching center's operations onto WhatsApp, show you exactly what we'd build, and quote a number. You walk out knowing what's possible.
Book a build call →Or WhatsApp us directly: +91 99580 78863